Cell phone collection campaign for the EM

In a nationwide Telekom campaign, amateur soccer clubs collected old cell phones. The campaign was not just about protecting the environment. With a bit of luck, there were also attractive prizes for the European Championship: one of them was won by the soccer club from Rheinbreitbach. The football-loving kids received a trip on the 1. FC Köln team bus and a visit to the Magenta TV studio in Cologne. The sustainability detectives accompanied the proud winners.

Collecting cell phones for the future

Under the motto "The square must go into the round", the German Football Association, together with Deutsche Telekom, called for old cell phones to be collected on the occasion of EURO 2024 so that they could either be reused or recycled. Wolfgang Metz, Managing Director of the Private Customers division at Deutsche Telekom and initiator of the cell phone collection campaign, explains in an interview (see above) with the sustainability detectives why Deutsche Telekom is so committed to sustainability.

To Deutsche Telekom's cell phone collection campaign

Read more in "EURO 2024"

Public viewing, live in the stadium and a cell phone collection campaign - at the European Football Championship 2024, our detectives explore what sustainable engagement looks like at such events. Overview

How sustainable is a major event? The sustainability detectives were at the Pbulic Viewing and checked it out on the soccer fan mile. Public Viewing in Berlin

Interview with Fabian Reese

Interview with the GURK Brothers

EC Match: stadium versus home

Sustainability Challenge